Notes on building a wellness practice.
Practical, honest writing on the operating realities of practice-building in Austin.
A Real Commercial Address Solves Three Problems Your Practice Doesn't Know It Has
Insurance credentialing, Google Business Profile verification, and client perception — three quiet costs of putting the wrong address on your practice.
Setting Up Your Google Business Profile as a Solo Wellness Practitioner
Category, verification, hours, photos, posts — the practitioner-specific GBP setup that actually ranks in 2026.
Breakeven Math for a Solo Wellness Practice in Austin (2026)
At what client volume does a solo practice cover its own costs? Real numbers across three overhead structures, with the breakeven session count for each.
Membership, Coworking, or Lease? A Decision Tree for Wellness Practitioners
Three categories of workspace. Each has a right use case. Don't pick by monthly price — pick by stage of practice.
Starting a Private Practice in Austin — Without the Five-Year Lease
The honest math on overhead, build-out, and breakeven for solo practitioners launching in Austin in 2026 — and how the membership model changes it.
How to Pick the Right Treatment Room (And What Most Practitioners Get Wrong)
Lighting, clearance, sound, finish — a short guide to evaluating a clinical room before you commit.
Why South Lamar Became Austin's Wellness Neighborhood
A short history of the corridor that quietly became the city's densest cluster of independent practitioners.
Call to lock in your founders rate.
Founding members hold their tier price for 12 months. Twenty-minute call covers pricing, tiers, and which suite fits your practice.